Malmesbury town team



Establish a shared set of principles and policies

Identify what people really want

Improve the town’s facilities

Promote the town’s attractions

Encourage more people to use the town centre

Develop a Town Team action plan


Malmesbury - A living, breathing town with strong local businesses.

Malmesbury is a beautiful ancient hilltop town with a rich and rewarding history in a unique setting surrounded by picturesque rivers …

But what makes Malmesbury really special is it combines this with being a living breathing town. With strong local businesses, a town centre packed with interesting independent shops and great places to eat drink and stay. A packed programme of arts and local events. Above all Malmesbury is a thriving supportive community.

Malmesbury Town Team started in 2014 in response to the arrival of increased out of town trading and reached a milestone in 2020 when it became a Community Interest Company and could map a sustainable long term future. Its objective is to work practically support the success of Malmesbury and Malmesbury’s local businesses – the heart of Malmesbury’s retail, service and hospitality economy – by adding to the activities supporting the promotion of Malmesbury as a place to visit and spend time.  

It works in close partnership with Malmesbury Town Council and since 2020 has received an annual grant from the Town Council. The majority of its income, however, is generated through sponsorship by local businesses, grants and direct activities.

It’s active major projects - addition to its general High Street promotion activity - are:  

  • The production of the new Malmesbury Visitor Guide
  • The establishment of weekly guided walks from April to September as a new attraction for residents and visitors
  • The operation and development of the Malmesbury Gift Card,
  • The leadership of major community wide history and storytelling projects - Malmesbury Witch Trial 350 in 2022 and Athelstan 1100 in 2024,
  • The operation and development of ‘Explore Malmesbury’ – telling the stories of Malmesbury at the places they happened.
  • The operation and development of Discover Malmesbury and its sub brands of Experience and Explore Malmesbury as promotional brands for Malmesbury.

Media Enquiries: 07836 575498

Malmesbury Town Team Enquiries:

A Thriving High Street

Business has been done on Malmesbury High Street for over a 1,000 years. Today's thriving High Street can trace its history back to Saxon times and behind every shop front there is a fascinating history. We might not have our own mint producing coins of the realm anymore (that was closed by William the Conqueror!) but we do have bakers, butchers, an ice cream maker, florists, newsagents, a wholefood specialist, and a regular Friday food market. And so much more.. 

Clothes shops, hardware supplies, a shoe shop, eco specialists, artist materials, cycle shops, gift shops for all requirements, toy and games shops, fabric supplies, jewellers, personal care and beauty shops, a travel agent, and fitness studios. You can even buy insurance, Dyson products, the kitchen sink (and the kitchen) and a car! 

Before, or after you venture into one of our welcoming cafes in the Town Hall, the Abbey, the Triangle and the High Street. Quality Italian food, fusion cuisine and authentic Indian restaurants. Friendly pubs with history and character - enjoy the historic Kings Arms, a traditional coaching inn with a Mediterranean tapas menu , The Rose and Crown, a welcoming local at the bottom of the High Street, the Smoking Dog (which used to be a temperance cafe!), the Whole Hog, with its traditional bar and pub food well served in its dining room, the sociable Three Cups at the Triangle, and the oldest hotel in England, The Old Bell Hotel, with its Texan twist, modern high quality dining and luxurious surroundings.  

For the curious who want to know about the history of our shops and pubs - look at ‘Explore Malmesbury’ where you can see how the High Street has changed over the years.

In addition, a new online sale & delivery initiative is being supported by Malmesbury Town team & ShopAppy to enable Malmesbury retailers without a web presence or those who are interested in complementing their existing web presence, the opportunity to offer key products for local online sale and delivery. There is no set up cost involved.

To find out more about any of these initiatives or join the weekly calls contact All Malmesbury retailers and businesses are welcome.

Malmesbury Town Team

Malmesbury Town Team is a group of local people, many with business experience, who see Malmesbury’s town centre as a brand which needs nurturing and supporting. Brought together with a common objective, they all bring different skills to the table to ensure initiatives in the town are driven forward and its ongoing prosperity secured.

There are two layers to the Town Team consisting of:

The Management Team, which meets monthly and is formed of a cross-section of individuals who are directly engaged in local businesses or have relevant business experience to offer the Team and the Town, and also included a representative from Malmesbury Council and Malmesbury's Wiltshire Councillor.
Task Groups that will drive specific projects on behalf of the Town Team.

The Management Team

The Management Team consists of individuals participating in local businesses plus local residents experienced in:

  • Retail
  • Tourism
  • Marketing
  • Hospitality
  • Customer Service
  • HR
  • Business Development

Plus Members of Constituted Organisations:

  • Malmesbury Town Council

Task Groups

Individual Task Groups undertake specific projects and report to the Management Team.

Support Team and Volunteer Opportunities

As the activities undertaken by Malmesbury Town Team increase we are looking to add a number of volunteer roles into our organisation. This includes help with developing the Malmesbury Gift Card, extending Explore Malmesbury local business content and increasign communications between and across local businesses.  

The roles offer really interesting opportunities to get involved with supporting local businesses and creating even more good reasons to shop, socialise and visit Malmesbury.

For more information please contact


Suggestions, feedback and new members to join the team on a continuing or ad hoc basis welcome! Whether you have a fantastic suggestion up your sleeve to help improve the town centre experience or have a few hours to spare each week to become a member of the Malmesbury Town Team, get in touch Be part of something truly extraordinary happening right here in your local town…