The Discover Malmesbury Logo
Being asked by Malmesbury Town Team to create a new promotional logo for a town as special as Malmesbury was REALLY exciting but also a huge responsibility. We live in the town and absolutely treasure everything about Malmesbury life and its history – as so many people do. To make the process as inclusive as possible, from very early designs we held a number of focus groups involving over 45 key representatives from town retailers, hotels, business, community groups, Town Team and the Town Council and we repeated this at milestone points as the designs evolved. Essential to the design is the logo’s ability to work across digital and print media and for all elements in the logo to be ‘there for a reason’. This short video created by Malmesbury’s Ben Thomas Filming, shows the final logo and how each element builds. The ‘popping’ circles represent Malmesbury’s place not just in the ‘past’ with its incredible history but our positive place in the ‘present’ as a town home to famous festivals and our influence of the ‘future’ with clever inventors, entrepreneurs and modern thinking.
We hope you like it!
Ben Thomas Filming www.benthomasfilming.co.uk