Chair of Malmesbury Town Team Campbell Ritchie said: "It is important to collect and pool our local information so that our retailers, businesses the town council and the town team can make the best decisions on how to promote our town to residents, neighbouring communities and further afield. Town mayor Gavin Grant said: “It is important that whatever the challenges we face as a town, we must work together so our high street continues to thrive.
"We would encourage retailers and other local businesses to come together to meet regularly to build relationships, share ideas and create collaborations with each other and with other organisations including the town team, the town council and others.”
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